Can the films serve as more than fluffy marketing material to fuel clothing sales?

"I struggle with the pull between women being under the radar and letting their work speak for themselves or really drawing attention to the work that amazing, empowered badass female scientists and engineers are doing because they deserve that recognition that they haven't gotten for decades and decades."

Fashion photography had traditionally been glamorous, glossy and beautiful, far away from the everyday. Cunningham made it unpretentious, with no frills.

"I’ve made amazing artist friends who inspire me and also know the struggle of being an independent artist. LA feels like it’s on the cusp of something really energetic with the independent art community."

From youthful innocence to countercultural ideals, to anti-capitalism, the flower has seen, and represented, it all.

Hopefully, it won't be a trend, but a way to respect, support and uplift the genderqueer community.

With technology increasing the pressure on brands to lower their carbon footprint and offering start-ups a handful of innovative, sustainable solutions, there’s still hope that the fashion industry can begin to make up for the damage done so far.

“In today's context, I see carrying a tiny purse as freedom from expectations and attachments to material items.”

Our campaign models tell us about their unconventional career paths, fluid nature of beauty and femininity, and pushing back against traditional industries.

Street brands and fast fashion companies have been looking to high fashion for heavy-handed inspiration in recent years, but are knockoffs something to be proud of?